Success in email marketing involves taking care of a number of details, some obvious and some essentially hidden from view. Some of the technical aspects of it can get quite confusing and overwhelming if you’re trying it out for the first time. We created this guide to help you understand and address some of these … Continue reading
SalesNexus is integrated with RampedUp to provide SalesNexus users instant access to additional contact information for any contact added to SalesNexus. If all you have is an email, SalesNexus now allows you to instantly add Company, Title, Phone, Address and other details to the contact! How it works First, open up the contacts page. Next, … Continue reading
Lead Nurturing Investment: $1000 on technology and about 4 to 8 hours to put together emails. This is where you take the leads you already have (you don’t even have to generate new leads), and stay in touch with them. Take note that things can change, and those customers who might have said no to … Continue reading
Businesses place their trust in marketing professionals for whatever they see as the “sticking point” of their efforts to generate more sales. One of the most important realizations that a business can make is that lead generation investments are useful. However, this will have negligible impact on revenue without lead management. The two must go … Continue reading
Developing a campaign that effectively feeds the lead pool is great. Devising an effective SEO strategy that successfully steers traffic toward your business is awesome. Where you go from here, however, that is everything! Regardless of how good your marketing team is at developing new leads or how well your lead generation program is working, improper lead … Continue reading
Building a true sales network is a challenging and ongoing process. It requires constant investment, training, technical adoption and active marketing. Companies must adapt to changing communication methods, technologies, messages, brands and social norms over time. Capitalizing on all of these changes leads to growing revenue and a successful business. Most importantly, companies need a … Continue reading
Marketing and lead generation is one of the most important parts of growing a business. Firms without leads and prospects are destined to stagnate. Continually generating new leads creates new business opportunities and more revenue. Still, most of the leads do not turn into sales. They are wasted one way or another. Companies need to … Continue reading
To write effective emails, you first must understand how most people read email. Email is such a constant, innate part of every moment of every business day that its difficult to clearly think about the process we actual go through in reading emails. The payoff is clear. Every day, millions of sales people write emails … Continue reading
Lead Generation Email Campaigns can be one of the most affordable and effective ways to generate quality leads for B2B sales teams. However, there are # mistakes commonly made by B2B brands that undermine Lead Generation Email Campaigns and the sales growth they’re intended to fuel. What is a Lead Generation Email Campaign? We’re not … Continue reading
In 25 years of helping sales teams implement CRM solutions, I’ve learned there are two main reasons that CRM projects get stalled. And believe it or not, that is happening to a LOT of businesses! As a CRM vendor, we’ve studied the reasons that deals don’t close and by an overwhelming majority, the primary reason … Continue reading