crm and marketing automation

4 Ways Marketing Automation Can Maximize Sales

maximize sales, Maximum profit concept. Button for maximize income. 3D rendered illustration.

If you own or market a business, you’ll recognize this dilemma:  you’re not meeting your goals for new sales.  You ask yourself, “Do I need to hire more salespeople?”  Of course, that means more money going to your salary line, and less to other key priorities.  So, you ask yourself another question, “Are my current … Continue reading

Infographic: Cost to Build a Lead Generation Campaign in Salesforce

Cost of Lead Generation in Salesforce

Putting together a campaign for lead generation in Salesforce.com is more complex than you might think.  There are several pieces to the puzzle.  Our new Infographic “What Does It Cost to Build a Lead Generation Campaign in Salesforce” gives a summary of the required components and their likely costs. First, we decided to pick a … Continue reading

Can Inside Sales Replace Outside Sales?

Inside Sales vs Outside Sales

Can inside salespeople replace your outside salespeople?  Sales is changing, undoubtedly.  Thought leaders like Justin Roff-Marsh assert that field sales is dead. Here’s a fascinating webinar where Justin argues that the “sales” function can be moved inside with a smaller contingent of sales engineers for on-site visits, coordinated by the inside team.  There’s no doubt … Continue reading

Top